Azelaic acid 10% serum, 30 ml green glass dropper bottle
At the start and with use - where the color goes first
What is in it
Who it is for
The bottle with its box and dropper
How to start
A drop forming on the dropper
The first sixteen weeks
Full ingredient list
4.8 · 9,400 reviews

For a face that's red before it's spotty

10% azelaic acid with four centella actives underneath. 30 ml, between toner and moisturizer.

  • The red comes out of your cheeks: not covered up - out. The flush across the cheeks and the sides of the nose is the first thing to settle, usually somewhere around the fourth week.
  • You stop reaching for foundation before you leave the house: this is the one people stay on it for. Full coverage and green primer go back to being a choice for the days you want them, instead of the thing you do at the door.
  • The brown marks old spots leave behind fade out: slower than the redness - into the third and fourth month - which is the honest reason one bottle does not get you all of this.
  • And none of the sting you have learned to expect from an active: azelaic is not an exfoliant. It does not work by taking a layer off, which is why it is the one people reach for after three others have gone badly. Four centella actives, panthenol, licorice root and allantoin sit under it doing the soothing.

Made in small batches because azelaic oxidises. Batch 3 is the last of this run.

Batch 1 Sold out
Batch 2 Sold out
Batch 3 · final 68% reserved

Autumn sale ends Sunday

60-day money-back guarantee. Give it four weeks first.

I stopped wearing foundation to the shops

Week four, I got to the car before I realized I had walked out with nothing on my face. I had not decided to do it - I just had not thought about it, and I have thought about it every single morning for nine years. Two acids and a retinol before this one and every one of them made me redder. This did not sting on the first night, which was the first surprise, and the color going was the second.

My sister noticed the redness before I did

Three weeks in she asked what I was using, which has never happened to me about my skin. Around the nose is where it went first and it has stayed gone. I did get a few small spots around day ten, in the exact places I always break out, and they went in five days - if I had not read here that it can happen I would have thrown the bottle away in week two. I am most of the way through the second one.

Six steps down to three, and my face is calmer for it

The color correcting, the primer over that, the powder to stop it moving - all of that was there to hide something that is mostly not there now. Two drops at night, moisturizer over the top, sunscreen in the morning, and that is the whole routine. It does not pill or leave my face tight the way every other active I have tried did, as long as you give it a minute before the next thing.

One or two drops, once or twice a week to begin with. Not nightly, and not twice a day.

Build up over about a month until you are on it most nights, and go up to four or five drops only when your skin is comfortable at two. It goes between toner and moisturizer, and it wants a minute to dry before the next layer. Sunscreen in the daytime, every day.

Almost every bad experience with azelaic is someone going straight to twice daily in week one.

The difference is where and how big.

Adjustment: small spots, in the places you already break out, in the first two or three weeks, gone within about a week each. Your skin is turning over faster than usual. Keep going, and do not increase the dose while it happens.

A reaction: deep or painful spots, spots somewhere you never get them, or itching, burning or a rash. Stop, and speak to a doctor if it does not settle within a few days.

Nobody in this aisle tells you this, which is why so many people throw a working product away in week two.

A brief warmth on application that fades within a minute or two is common and normal, particularly in the first fortnight.

Sustained burning, itching, or a rash is not. Stop using it. Patch test on a small area behind the ear or on the inner arm before the first full application - that is worth doing with any new active, and especially with skin that has reacted before.

Only if you rush it or use too much.

Two drops is enough for a whole face. Give it sixty seconds to dry before the next layer, and do not put a heavy occlusive cream straight on top of a wet serum. If you use it alongside a retinol, alternate nights rather than stacking them.

The full list, in order:

Water, Azelaic Acid, Propylene Glycol, Sodium Hydroxide, Dipropylene Glycol, 1,2-Hexanediol, Panthenol, Hydroxyethylcellulose, Betaine Salicylate, Glycerin, Biosaccharide Gum-1, Ethylhexylglycerin, Allantoin, Dipotassium Glycyrrhizate, Melia Azadirachta Leaf Extract, Camellia Sinensis Leaf Water, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Niacinamide, Aloe Barbadensis Leaf Juice, Beta-Glucan, Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Squalane, Zinc PCA, Butylene Glycol, Pentylene Glycol, Caprylyl/Capryl Glucoside, Hydrogenated Lecithin, Ceramide NP.

Orders leave within one business day. Shipping is calculated at checkout.

60 days, opened bottles included. Give it four weeks before you decide - the thing this is for does not change in a fortnight.

You are not spotty. You are red, and it has been years.

It is the cheeks and the sides of the nose. It shows up in cold air, in a hot room, after a glass of wine, and in every photograph taken with a flash. You have got good at foundation.

You have also got good at reading ingredient lists, because three separate actives have burned you and you would rather not do that again.

Most actives work by taking a layer off - that is what the tingle is. On skin that is already inflamed, that makes the color worse before it makes it better, which is why the things aimed at spots so often leave you redder.

Azelaic is the one that does not do that.

4.8 out of 5 · 9,400 reviews

Ten percent azelaic, and four kinds of centella under it

Azelaic acid is second on the ingredient list, which is where you want it. What makes this one gentler than the strength suggests is everything underneath: madecassoside, asiaticoside, asiatic acid and madecassic acid - the four active fractions of centella - plus panthenol, allantoin, licorice root and aloe. Then niacinamide for tone, zinc PCA for oil, and squalane and ceramide NP holding the barrier together while the azelaic works. The active does the job; the rest of the formula is there so your skin will tolerate it.

The cheeks go first

Redness settles before anything else, usually somewhere in the fourth week, and it is almost always the first thing anyone notices. Texture follows at about eight. The marks left behind by old spots are the slowest - twelve to sixteen weeks - which is the honest reason people order a second bottle rather than a clever one. If you are judging this at week two you are judging it on the wrong thing.

Two drops, between toner and moisturizer

Start at one or two drops, once or twice a week, and build to nightly across a month. That instruction is on the back of every azelaic bottle and almost nobody follows it, which is where the bad experiences come from. Give it a minute to dry before your moisturizer and it will not pill. Sunscreen in the daytime, without exception - everything that calms redness makes you easier to burn.

Where it goes first

At the start and with use - a rosacea-type flush across the cheeks and nose
At the startWith use

The color is the first thing to move

The flush across the cheeks and the sides of the nose is the fastest part of this to change - most people are describing it somewhere around the fourth week. Look at the cheekbones in both halves: the fine broken capillaries are still there on the right. Azelaic does not touch those, and anything that tells you otherwise is selling you a laser.

At the start and with use - flush settling while the marks along the jaw stay
At the startWith use

The marks are the slow half

The brown marks old spots leave behind run into the third and fourth month, well after the redness has settled. They are still on the jaw in the second photograph on purpose - that is the honest order these two things happen in, and knowing it in advance is what stops people quitting in week three.

At the start and with use - dusky inflammation calming on deeper skin
At the startWith use

On deeper skin it reads darker, not redder

Inflammation on deep brown skin shows up as dusky, warmer patches rather than pink, and what tends to bother people most is the darker mark it leaves afterwards. The patches settle on the same sort of timeline. The post-inflammatory marks, again, are the slow half.

How much changes, and how fast, is different for everyone.

What the first sixteen weeks look like

Two drops at night, built up slowly.

Tonight
Two drops, and the thing you brace for does not happen. No sting, no tightness, nothing to push through. For skin that has been burned by actives before, that is the first sign this one is different.
Week 2
The reactivity drops first - skin stops flaring at the temperature of a room. If a few small spots surface in your usual places this week that is turnover, not a reaction, and it settles within days.
Week 4
The color goes. Most people catch it in a photograph before they catch it in the mirror, because a mirror shows you what you expect to see. This is the week people mention it to somebody.
Week 8
Foundation starts sitting differently - there is less to cover, so you use less of it. Texture smooths along the jaw, and the marks from old spots begin to lift.
Week 12-16
The marks that outlast the spots finally go. This is the stretch one bottle does not reach, and the reason most people are on their second by now.
Ongoing
Stop and the color comes back, because this is management rather than a cure - the same as it is for everyone who has this. Which is why the two and three bottle sizes exist.

What people say

4.8 average from 9,400 people

Nine years of covering my cheeks before I could leave the house. Week four I got to the car before I realized I had not put anything on.

Hana R.

I used to buy green color-correcting primer two at a time, just to cancel out the red. I have not opened one since March.

Cerys D.

My sister asked what I had had done to my face. I had changed one thing in my routine, and it was this.

Amara K.

Eleven brown marks along my chin in March, left over from old spots. In July I could not find them to count.

Priya M.

Questions

For most people the flush across the cheeks and around the nose settles somewhere in the fourth week, and that is usually the first change anyone notices. It is management rather than a cure - the color returns if you stop.

One or two drops, once or twice a week, building to nightly over about a month. Not twice daily in week one. That single instruction prevents most of the trouble people have with azelaic.

Probably not, but check where. Small spots in the places you normally break out, in the first two or three weeks, settling within a week each - that is your skin turning over faster and it passes. Deep or painful spots, spots somewhere you never get them, or itching and rash - stop, and see a doctor if it does not settle.

Yes, but not stacked on the same night while you are still building up. Alternate nights. Once your skin is comfortable with azelaic nightly, most people layer it fine - give each one a minute to dry.

Patch test first, which is worth doing with any active. If it does not suit you, email us within 60 days and we refund it, opened bottle included. We would rather have it back than have you push through something that is not working.

9,400 people, 4.8 average

Hana R. · AUGUST 2026 Verified Buyer

I got to the car before I realized

Walked out with nothing on my face and did not notice until I was driving. Nine years of being the red one, two acids and a retinol that all made it worse, and by week four I had simply stopped thinking about it. I have not worn foundation to work since June.

Azelaic Acid 10% Serum - For a Face That's Red Before It's Spotty · Was this helpful? 84   0
Cerys D. · AUGUST 2026 Verified Buyer

I bought green primer in bulk. It is still in the drawer

My cheeks went from the thing I planned my morning around to something I do not think about, and that took about two months. On skin that has reacted to everything I have ever put on it, there was no sting, not even on night one.

Azelaic Acid 10% Serum - For a Face That's Red Before It's Spotty · Was this helpful? 62   0
Amara K. · JULY 2026 Verified Buyer

The redness round my nose is visibly down

Three weeks, and it has stayed down since. I did get a few small spots around day ten in the places I always break out - gone inside a week - and because this page told me that could happen I carried on instead of binning it. Very glad I did.

Azelaic Acid 10% Serum - For a Face That's Red Before It's Spotty · Was this helpful? 57   0
Steph L. · AUGUST 2026 Verified Buyer

Works, but respect the drying time

Second bottle, and it does what it says on the redness. It absolutely will pill if you put moisturizer straight on top though. Sixty seconds and it is fine. Docking one star because I learned that the messy way.

Azelaic Acid 10% Serum - For a Face That's Red Before It's Spotty · Was this helpful? 45   0
Priya M. · JULY 2026 Verified Buyer

I have stopped counting the brown marks

There were eleven across my chin in March and I could not find them to count in July. That took into the fourth month and a second bottle, which this page was straight with me about. The redness going in the meantime I had not come for.

Azelaic Acid 10% Serum - For a Face That's Red Before It's Spotty · Was this helpful? 38   0

For external use only. Patch test on a small area before first use. Discontinue if irritation, itching or a rash occurs. Avoid the eye area. Use sunscreen during the day. If you are pregnant, nursing or under a doctor's care, ask your own doctor before starting. Keep out of reach of children.

Azelaic Acid 10% Serum